The Only You hub will live alongside the existing Made for You hub on the Search page inside the Spotify app. The company is also today debuting Blend, a new way to create a personalized playlist with a friend. The experience is similar to Spotify’s popular annual review, Spotify Wrapped, as it highlights the artists, songs, genres and other aspects of your music listening experience that are important to you, which can then be shared across social media, just as Wrapped is.
Spotify today is expanding its investment in personalization features with the launch of a dedicated in-app experience called Only You, which focuses on your favorite music and how you listen.
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